Remagine is the world’s first purpose-driven digital business account, designed to work for people, planet and profits.

Designed to make business banking a better experience and to channel capital into impact-driven spaces, as Head of Marketing I built a team and led brand strategy and design, as well as creative direction and brand identity, reshaping what was possible for a bank.

Goals: Team development, brand strategy & identity, strategic positioning, product development, pricing strategy, GTM strategy, paid media.

Impact: Winning the Sustainable Finance Award at the Fintech Germany Award 2021, for a pre-launch product.